Having a successful viewing—whether it’s physical or virtual—can make the difference between having an occupied unit and having a vacant one.
It should be noted, however, that physical showings have become less and less popular due to the Covid-19 pandemic. Most people now prefer to view houses virtually on the various platforms available.
Thanks to the wide reach of the internet and the availability of digital platforms, it’s possible for people to view your property from the comfort of their homes. This is great since virtual viewings present a number of advantages to landlords.
You’re able to reach a huge number of people with just one high-quality video which increases your chances of finding a new tenant for your property.
So, what are the secrets to making that quality video?
After all, it’s the video that will lure in potential tenants from both in and out of state. McCaw Property Management has a few tips that you can use while filming your virtual video tour.
A property management company operating in the Dallas Fort Worth area, McCaw Property Management’s clients can attest to the reliability of our professional advice over the years.
Make a Plan Before Filming the Video
Having a plan for your video tour will help you film a smooth and captivating video.
Furthermore, planning helps you remember important features and amenities on your property. You may even consider working with a professional photographer/videographer.
Some of the important steps that the team from McCaw Property Management recommends include:
- Put yourself in the shoes of a possible tenant and write down the features you would like to highlight in the video
- Make a step-by-step process that stretches from beginning to end. Similar to a physical showcase, the video should start from the outside coming in. Start with views of the neighborhood and the exterior before you move into the house
- The planning should also cover how you’ll move from one space to another. It should be a smooth and flawless transition so you don’t confuse viewers
Remember to Highlight Your Property’s Best Features
Every property has its own unique features that make it stand out. Unique features could include any number of things like the design, amenities, or location and setup.
In order to attract many tenants, ensure that you highlight and focus on the aspects that you think make your property stand out.
These unique features could be the reason a prospective tenant decides to occupy your unit.
You can also include shared amenities such as parking space, storage units, and appliances such as washing machines and dishwashers if they are available.
Have a Captivating Title for Your Video
In order to create some catchy and interesting titles, you must first understand your target audience. This way, you’ll know what kind of titles may be appealing to them.
Having a captivating title increases the number of views on your video, improving your prospects of finding a new tenant.
Make Use of Natural Lighting
When filming a video, lighting is very important. A poorly lit video looks dull and unappealing. This will significantly lower your chances of getting leads from the video tour as first impressions are key.
When making a video, we recommend that you take advantage of natural light. Natural light makes a room look spacious bright all while enhancing the general appearance of the room.
The best times to film in order to take advantage of the sun are either early in the morning or in the afternoon when the sun is almost setting. Ensure that the windows are open to help let in as much natural light as possible.
Filming early in the morning can also help you avoid distracting noises that may come from the surrounding area.
Film in Landscape Mode
When filming a tour video for your property, you want to make your prospective tenants feel as if they are physically present.
Landscape mode gives a wider view of each space and helps you capture more detail in your video.
Filming in landscape mode resembles what we see, so it feels more natural to watch. Portrait mode often makes rooms look narrower and can distort frames.
Another advantage of landscape mode is compatibility with the different devices that might be used to view the video. The format is compatible with tablets, smartphones, and laptops. The same cannot be said of portrait mode.
Keep Your Video Short
You will have the urge to make a lengthy video to capture every feature and room of your property. We would recommend against that.
It’s possible to cover everything in a short clip that maintains the viewer’s attention. Having a long video may put off potential tenants.
This is why planning for the video is important! Planning helps you squeeze in all of the important details into the short duration of your video.
Depending on the platform that you decide to share your video on, the recommended length of your video may differ. However, most videos range from three to four minutes.
Edit Your Video
Editing is a great way to make a quality video.
Through editing, you’re able to go through the whole video, highlighting its best features while correcting the mistakes that you may come across.
Editing also helps make your video unique through the addition of several features such as transitions and even music.
There are several editing applications that are free, very effective and easy to use without being an expert.
Lastly, remember to section out your video. If possible, you can even put in subtitles that will guide the viewer. Having an intro and outro makes your video seem well planned out and organized.
Bottom Line
After reading this article, you might be shocked by the amount of detail that goes into property advertising and marketing.
It’s a common experience to feel out of your depth, but don’t worry. If that’s the case, call on the experienced team at McCaw Property Management!
Our team is ready to help you with all your property management needs. Get in touch with us today and we’ll use our professional resources and tools to help you attract prospective tenants in your area!
